For TikTok users in the USA, France and Brazil the popular video content platform has launched the Creativity Program. The new initiative is a revamped creators’ fund. The Creativity Program is currently rolled out in the Beta testing stage. As per the update on the TikTok website, the creator’s fund would operate on an invitation basis. However, it would expand once the users start to grow with the passage of time.
Eligibility for TikTok Creativity Program in USA, France & Brazil
- Creators have to qualify for the age limit, that is they need to be above 18
- Cover the video view benchmarks
- Upload high-quality videos
- Videos have to be longer than one minute. For those who are new, the video-creating platform now allows videos up to 10 minutes.
TikTok decided to channelise the earning opportunities after the creator community demanded programmes that allow them to make more money. The decision to only allow longer videos reflects that platform has shifted focus to longer format video content.
Note that content creators who were part of the previous creator’s fund can join the new programme through the Beta version. However, they cannot switch back to the previous version.