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TikTok releases updated Creativity Program in beta version

Zain Aijaz by Zain Aijaz
February 21, 2023
in Latest News, Tech, Top News
Reading Time: 1 min read
TikTok releases updated Creativity Program in beta version

For TikTok users in the USA, France and Brazil the popular video content platform has launched the Creativity Program. The new initiative is a revamped creators’ fund. The Creativity Program is currently rolled out in the Beta testing stage. As per the update on the TikTok website, the creator’s fund would operate on an invitation basis. However, it would expand once the users start to grow with the passage of time.

Eligibility for TikTok Creativity Program in USA, France & Brazil

  • Creators have to qualify for the age limit, that is they need to be above 18
  • Cover the video view benchmarks 
  • Upload high-quality videos 
  • Videos have to be longer than one minute. For those who are new, the video-creating platform now allows videos up to 10 minutes.

TikTok decided to channelise the earning opportunities after the creator community demanded programmes that allow them to make more money. The decision to only allow longer videos reflects that platform has shifted focus to longer format video content.

Note that content creators who were part of the previous creator’s fund can join the new programme through the Beta version. However, they cannot switch back to the previous version.

New challenege for TikTok? YouTube announces to share 45 per cent of revenue with creators

Tags: Beta VersionContent CreatorsLong VideoShort Video
Zain Aijaz

Zain Aijaz

Zain is a media student and a writer by passion. He is a certified creative writer from Wesleyan University and enthusiastically writes on non-fiction and political satire. He is vastly experienced in the field of theatre and has served as a theatre mentor across different institutions. Currently, he is a contributor at The Upcut and can be reached at zainaijazdehlvi@gmail.com

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