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New challenege for TikTok? YouTube announces to share 45 per cent of revenue with creators

Zain Aijaz by Zain Aijaz
September 21, 2022
in Business, Entertainment, Latest News, News, Top News
Reading Time: 1 min read
New challenege for TikTok? YouTube announces to share 45 per cent of revenue with creators

YouTube has introduced a new proposition for content creators to make money through its feature Shorts. The decision has been made amid competition from TikTok. The popular video streaming platform has offered 45 per cent of the total revenue to content makers from sales of advertisements on Shorts. Since its release in 2022, Shorts has gained over 1.5 billion viewers monthly. The decision has been lauded by YouTube content creators.

In recent times, the popularity of TikTok has grown exponentially. According to financial analysts, YouTube recorded the slowest growth in quarterly ad sales and TikTok is a major factor affecting its sales. The New York Times reported that the recent revenue model from YouTube is a sustainable approach.

Zain Aijaz

Zain Aijaz

Zain is a media student and a writer by passion. He is a certified creative writer from Wesleyan University and enthusiastically writes on non-fiction and political satire. He is vastly experienced in the field of theatre and has served as a theatre mentor across different institutions. Currently, he is a contributor at The Upcut and can be reached at zainaijazdehlvi@gmail.com

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