The popular video-streaming platform YouTube has shared its plan to boost its feature Shorts hoping to compete with other social media giants. The platform has planned investments and tools to make ‘Shorts’ convenient for content creators.
Chief officer Neal Mohan said they want to provide an opportunity to content and video creators to grow better which could be achieved from the new feature ‘Shorts’. According to him, the new feature has recorded all-time views of five trillion.
Last year, YouTube had initiated a fund that aimed to connect content creators with brands, develop chat forums, and provide viewers with the option to shop through videos on ‘Shorts’. Meta has also been working on its option ‘Reels’ which works in a similar way.
YouTube has also decided to explore non-fungible tokens (NFTs) and blockchain to further strengthen the platform.