Islamabad: Tech giant Google has launched the first-ever App Growth Lab in Pakistan. This is a four-month programme which will bring forward high-potential application developers, companies and studios which want to expand their businesses. Google experts will teach about Ads, AdMob, Play, Firebase, and gTech in an intensive education phase.
Farhan Qureshi, Regional Director of Google for Pakistan, Srilanka, & Bangladesh, said that the programme would allow developers to reach the international market.
Google App Growth Lab
The four-month programme will commence in June. Applications for development studios, apps, and organisations will open from May 22, 2023. The four key factors of App Growth Lab programme are:
- Provide opportunities for global app & gaming and understand how to design an all-round strategy for the company
- Promote a user-centric mindset in game and app development and design applications for long-term success with the best technology
- Achieve measurable growth with tools from Google, design monetisation models, and win the launch by uncovering the strategies
- Leverage from diversification & market strategies and gain knowledge of opening an app
Gaming Growth Lab of Google
The programme has followed the success of Gaming Growth Lab, which was launched last year in Pakistan. According to Google, the programme represented their commitment to helping the app industry of Pakistan to grow on both local and international fronts.
The Gaming Growth Lab was a virtual programme that helped mobile gaming enterprises to grow their businesses.