No Result
View All Result
  • Business
  • National
  • World
  • Sports
  • Entertainment
    • ZABTHEATRE’23
  • Tech
  • Stories
  • Education
  • YourCut
  • Business
  • National
  • World
  • Sports
  • Entertainment
    • ZABTHEATRE’23
  • Tech
  • Stories
  • Education
  • YourCut
No Result
View All Result
No Result
View All Result

#GhoomoPakistan: TikTok’s initiative to showcase Pakistan tourism amasses 2.3 billion views

Web Desk by Web Desk
September 28, 2023
in Entertainment, Top News
Reading Time: 2 mins read
#GhoomoPakistan amasses 2.3 billion views

TikTok’s #GhoomoPakistan initiative, launched to showcase Pakistan’s hidden treasures, rich culture and stunning landscapes, has concluded with resounding success, amassing a staggering 2.3 billion video views during the two-month long campaign.

The campaign enthralled audiences with exciting content that highlighted travel experiences from all provinces of Pakistan. As the campaign concludes today on World Tourism Day, TikTok not only achieved exceptional engagement but also played its part in showcasing Pakistan as a compelling destination for global travelers.

TikTok launched the #GhoomoPakistan campaign with the objective of advocating responsible tourism and dispelling myths that have obscured Pakistan’s potential as a tourism hotspot. The core mission was to unveil lesser-explored travel destinations and spotlight the diverse beauty, history, culture, and art that Pakistan offers.

TikTok recognized the immense potential in local talent and partnered with four top creators, providing them the opportunity to explore Pakistan’s most enchanting regions. Rana Hamza Saif embarked on a journey encompassing Islamabad, Skardu, and Hunza. Zenith, known as “The Motorbike Girl,” ventured through Islamabad, Neelum Valley, and Arang Kel, while Zernab Shastri and Minahil Malik delved into the beauty of Swat, Malam Jabba, and Kalam. These creators brought to life diverse stories from different terrains, capturing breathtaking landscapes along the way.

Additionally, TikTok also partnered with over 15 local travel creators and featured more than 100 creators’ videos that exemplified what Pakistan has to offer as a tourist destination. These creators shared their journeys through all the provinces of Pakistan, revealing unique routes, undiscovered treasures, must-try local eateries, and heartwarming stories of the people they encountered along the way.

As part of the campaign, TikTok introduced a dedicated #GhoomoPakistan travel hub on the platform that included details of scenic routes, travel tips, hotel recommendations, and a special section focusing on the rich culinary offerings found across Pakistan. The hub served as a one-stop resource for travelers seeking to explore the country’s hidden gems.

Saif Mujahid, Head of Content Operations and Marketing for Pakistan at TikTok, said: “TikTok has fast become the home of entertainment in Pakistan with content comprising various categories. Travel remains a very popular vertical and we’re excited to see the impact we have been able to create through our #GhoomoPakistan campaign. We celebrated Pakistan’s diversity and beauty along with our TikTok community in Pakistan. Moreover, the campaign also underscored the significance of responsible tourism, cleanliness, respect for local cultural values, and the vital role of sustainable tourism in preserving the environment and enriching local communities.”

For further information and to relive the journey, you can explore the campaign’s hashtags #GhoomoPakistan and #ThisisPakistan

Web Desk

Web Desk

Related Posts

Killed
Latest News

Young trader killed during robbery bid in Karachi

December 2, 2024
KSE-100 index lose over 500 points as PSX experiences negative trend
Business

PSX soars over 1,200 points amid optimism on inflation and interest rate cuts

December 2, 2024
PTI suspends Islamabad protest following deadly clashes, appeals for justice
Featured

PTI suspends Islamabad protest following deadly clashes, appeals for justice

November 27, 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

TOP NEWS

Killed

Young trader killed during robbery bid in Karachi

by News Desk
December 2, 2024

A 22-year-old trader was tragically shot dead during a robbery attempt on New M.A. Jinnah Road on Sunday evening, according...

KSE-100 index lose over 500 points as PSX experiences negative trend

PSX soars over 1,200 points amid optimism on inflation and interest rate cuts

by News Desk
December 2, 2024

The Pakistan Stock Exchange (PSX) maintained its bullish momentum on Monday as the benchmark KSE-100 index surged 1,248.84 points, or...

PTI suspends Islamabad protest following deadly clashes, appeals for justice

PTI suspends Islamabad protest following deadly clashes, appeals for justice

by News Desk
November 27, 2024

The Pakistan Tehreek-e-Insaf (PTI) announced the suspension of its Islamabad sit-in early Wednesday after a day of intense clashes in...

PSX in boorish trend for second consecutive day; benchmark KSE-100 index lost over 700 points

KSE-100 Index surges over 600 points amid banking sector rally

by News Desk
November 25, 2024

Bullish sentiment dominated the Pakistan Stock Exchange (PSX) on Monday as the KSE-100 index climbed 621.85 points, or 0.64 per...

The Upcut is a news platform that brings you the latest news, developments from all walks of life, from all over the world. We cover Business, news from Pakistan and rest of the world, Sports, and Entertainment. You can also read Tech Reviews and How-To Guides for simple solutions and dailylife hacks.

BUSINESS   |   NATIONAL   |   WORLD   |   SPORTS   |   ENTERTAINMENT   |   TECH   |   HOW-TO GUIDES

  • Home
  • About Us
  • Privacy Policy
  • Editorial Guidelines
  • Contact Us
  • Stories

Copyright © 2022 The Upcut. All rights reserved.

No Result
View All Result
  • Business
  • National
  • World
  • Sports
  • Entertainment
    • ZABTHEATRE’23
  • Tech
  • Stories
  • Education
  • YourCut

Copyright © 2022 The Upcut. All rights reserved.

Go to mobile version