The gaming community of Free Fire, one of the most popular mobile games in Pakistan, has pledged to donate 25000 Kg of rice as humanitarian assistance to support the people affected by the unprecedented floods in Pakistan. According to preliminary estimates, 65% of Pakistan’s main food crops including 70% of its rice have been swept away during the floods. The rice is expected to provide immediate relief to around 200,000 people in the most affected communities.
A call for support was issued to the whole community through an online event, held inside the game, where each Free Fire player could donate the virtual tokens that they earned by simply playing the game. Each token collected was equivalent to 100g of rice. This event produced an overwhelming response and ended up creating a social media movement where users circulated the hashtag #KheloApnoKayLiay and over 250,000 tokens were generated within just 3 days, which was equivalent to 25,000 Kg of rice.
This 25,000 kg of rice was then donated to the trusted JDC Foundation to be distributed to the flood victims in the most adversely affected areas. A well-known content creator from Free Fire’s Community, Rauf Khalid, otherwise known as Rufe Bhai, was present on-site to handover the rice to JDC Foundation: “I am extremely honoured and proud of how the gaming community has come together to help our nation in such times. It was amazing to see community members from all over Pakistan join hands and be able to create this impact. A huge shout out to Free Fire for helping make all of this possible”