LAHORE: The women-led not-for-profit tech startup CIRCLE, in collaboration with L’Oréal Fund for Women program, which aims to support women in vulnerable situations through digital literacy and entrepreneurial skills, announces a groundbreaking partnership with the launch of pioneering CIRCLE Nano Influencer Academy for Women, aimed at equipping 1,500 creative women with the skills they need to thrive in the digital age, gain a strong footing in the online world, and achieve financial independence.
In today’s fast-moving digital landscape, social media has become an influential platform for personal expression and entrepreneurship. Embracing digital is not just an option: it has become an indispensable part of people’s lives and an even more integral tool for businesses to increase their customer base. The power of social media to influence consumer buying is therefore undeniable. Considering this current landscape, CIRCLE’s Nano Influencer Academy for Women, in collaboration with L’Oréal Fund for Women, aims to equip aspiring nano influencers with detailed, practical knowledge of social media platforms.
The program also encompasses essential training in effective monetization strategies on popular social media platforms. The program is designed to nurture the potential of young Pakistani women, providing them with insights that they can utilize to become successful nano influencers in their chosen niches. Therefore, by empowering women, this initiative aims to bridge the existing gender divide and pave the way towards a more inclusive and empowered society.
In Pakistan, over 87 million people use the Internet, while 72 million people utilize various social media networking platforms. The widespread use of the Internet and social media has amplified the reach of influencers, leading to an ever-increasing surge in influencer marketing. Brands recognize influencers as effective tools for engagement with their target market as influencers have substantial influence over purchasing decisions, making them crucial for augmenting their customer base.
In September 2023, CIRCLE Nano Influencer Academy for Women kicked off with a pilot phase, training 20 enthusiastic nano influencers. The inaugural event, held at CIRCLE’s Lahore office, featured dynamic participants, guest speakers, and trainers. The comprehensive 18-hour curriculum provided hands-on knowledge of the rapidly evolving social media terrain.
During the ceremony, the U.S. Consul General, Ms. Kristen Hawkins highlighted the United States’ commitment to supporting women’s participation in Pakistan’s economy at every level. Through the U.S.-Pakistan Women’s Council, U.S. and Pakistani companies are working with the governments of the two countries to empower women through mentorship, hiring, and diversity initiatives to bring more women into the workforce and into leadership roles. Appreciating the initiative taken by CIRCLE and L’Oréal Fund for Women Ms Hawkins noted, “Women’s participation in the economy benefits not only themselves – but their families, their communities, and their country. Women contribute directly to sustainable, inclusive economic growth in Pakistan.”.”
Sadaffe Abid, CEO and founder of CIRCLE, expressed her vision, saying “We firmly believe in the potential of every woman to become a financial force. Through CIRCLE Nano Influencer Academy for Women, we are taking a significant step towards economic empowerment and inclusivity for women in Pakistan.”Qawi Naseer, Country Manager, L’Oréal Pakistan shares his thoughts on the partnership, “L’Oréal Pakistan is excited to collaborate with CIRCLE in empowering women in Pakistan. The CIRCLE Nano Influencer Academy for Women aligns with our commitment to promoting Diversity, Equity and inclusion as well as advancing opportunities for women in the digital age, reflecting our dedication to creating a more inclusive and empowered society.”
The CIRCLE Nano Influencer Academy for Women is an incredible initiative for not only empowering our women but also promoting gender equality in Pakistan.