Karachi, 14 January 2025 – HABIBMETRO brought an unforgettable experience to its customers through an exclusive banking partnership with one of the most anticipated events of the year — the Karachi Eat Food Festival.
As part of this partnership, HABIBMETRO introduced a range of exciting benefits for its customers as well as non-customers:
1. Free Entry: HABIBMETRO Platinum and Ladies debit cardholders enjoyed free entry to the festival.
2. Fast-Track Access: All HABIBMETRO debit card holders benefitted from fast-track access, skipping the long queues and getting straight into the festival without the wait.
3. Exclusive Lounge: HABIBMETRO customers enjoyed complimentary refreshments and rewards with an exclusive lounge, while non-customers got a chance to win these rewards by participating in various engagement activities such as photo booth, spin-the-wheel and more.
4. Exciting Prizes: Non-customers had the opportunity to win exciting prizes by opening an account, with our relationship management team providing them assistance throughout the process.
5. Seamless Transactions: The Bank ensured a hassle-free experience for visitors at the event, offering mobile ATM services for easy cash withdrawals.
This iteration of Karachi Eat brought a combination of local and global cuisines, with over 120 food stalls offering a wide range of mouth-watering flavours, alongside live music by some of the country’s renowned musicians, including Asim Azhar, Ali Tariq and HAVI among others. This vibrant mix contributed to the lively atmosphere of the event, attracting a footfall of approximately 140,000 people.
“At HABIBMETRO, our customers are our top priority, and we are committed to enhancing their banking journey. Through this partnership, we are offering a unique three-day event featuring live food, music and exclusive benefits for both our customers and non-customers. This event will be another outdoor activity for people of Karachi. With a focus on reaching untapped markets, particularly the younger generation, we are excited to be collaborating with Karachi Eat for the first time ever. This partnership not only strengthens our brand presence but also brings value-added digital banking services to a wider audience, enhancing convenience and accessibility for all”, said Mr. Khurram Shahzad Khan, President & CEO of HABIBMETRO.
This partnership underscores HABIBMETRO’s ongoing commitment to delivering a world-class experience that extends beyond banking. When customers choose HABIBMETRO, they do not merely choose a bank, they go for a life filled with amazing benefits and opportunities.
