LAHORE: Syngenta Pakistan Limited, a leading agriculture innovation and technology company that provides crop protection, seeds, and digital services to millions of Pakistani farmers, has launched the mega version of ‘Cropwise Grower’ mobile application in a high-powered meeting which was graced by Ms. Shaza Fatima Khawaja, Federal Minister of State for IT & Telecommunication, as the chief guest.
Cropwise Grower app is a free-of-cost, highly innovative digital solution to engage & advise the Pakistani farmers to enhance their farm productivity offering multiple features including instant detection & diagnosis of crop-diseases, pests & other threats to the crops. Covering over 3 million acres of farmland, the app’s ‘Scan, Detect and Diagnose’ feature called Crop Doctor is powered by the most advanced ‘Artificial Intelligence’ (AI) based mechanism which provides a one-stop solution to farmers to identify crop problems and address these problems efficiently. ‘Cropwise Grower’ offers several other valuable facilities such as e-commerce module for online ordering of products, ‘Naya Savera’ franchise locations and a deeper understanding of spraying-windows, based on localized weather information and evolving environment. Besides recommending products suitable for various crop-growth stages, it provides crop-management information and tutorials on timely identification of pests & disease.
Appreciating Syngenta’s efforts in bringing digital technologies closer to the farmers and sharing the groundbreaking initiatives of the government in this space, Ms. Shaza Fatima Khawaja shared: “Agritech has an essential role to play in enhancing Pakistan’s agricultural productivity, promoting economic well-being of the farmers and ensuring country’s food security. In this regard, Digitalization and Agriculture are among the top priorities of the government and we are devising strategic initiatives and policy frameworks to facilitate all stakeholders especially our farmers to benefit from the emerging technological solutions. It is good to see that Syngenta Pakistan is investing in digitalization of the agriculture sector to bring useful offerings closer to the farmers in the form of their Cropwise application and e-Commerce facility.”
The Country General Manager Syngenta Pakistan – Zeeshan Hasib Baig stated: “Syngenta Pakistan’s core strength lies in its close relationship with the growers. To further strengthen this connection with our growers, we are delighted to share the Cropwise Grower app which brings smart solutions closer to farmers and enables them to be more self-sufficient. Resonating with the worthy comments of the Honourable Minister about the importance of agritech in our country’s development, we at Syngenta believe that technology can be a key enabler in helping farmers grow efficiently and sustainably. The Cropwise Grower app is a revolutionary step in the crop protection industry and we firmly believe that it will help in addressing Pakistan’s food security challenges by building resilient food systems and by supporting our farmers in improving their crop yields for better returns on their investment.”
