The phenomena of Digitisation have taken over several sectors. Not surprisingly, the advertisement and marketing arena is one of them. Digital advertising, Internet marketing, and designing art with digital tools are becoming the need of the hour.
To excel in these fields, you have to attain ‘Digital Education’ in the relevant area. Not only it would add in-demand digital skills to your profile but also help you to get connected with industry experts.
If you’re looking to learn from the best, then there are different institutes giving short courses like Abtech, Arena, and other skill development centres. However, now some universities have stepped in to give quality digital education. While browsing, some of the courses by Indus Valley School of Arts & Architecture seem pretty promising to learn digital skills.
IVS has developed a whole range of short courses from different areas. For the digital world, they have the following courses that can be helpful for a career in digital advertisement, internet marketing, corporate design, and digital textile designing.
Digital Marketing Strategies for Corporate Entities
The course is designed to deliver education on digital content and hands-on training. The classes contain interactive sessions, exercises, and input from industry experts. To summarize, the course will teach the following digital skills:
- Introduction to Social media
- Evolution of Digital Media and developing consumer personas
- AECCC Framework and Developing the right brief
- Cracking key communication platform
- Developing the brand’s key
- Digital video communication for the brand.
- Knowing what works in b2c and b2b
- Social Media Calendars
- Social listening and monitoring.
- Intro to media fundamentals strategy
- Advertising on Facebook and Insta
- Google and YouTube advertising
- Snapchat and Tiktok advertising
- Personal branding and organic page growth on LinkedIn
- SEO, POE, and Inbound Marketing
- Native Advertising
- Influencer marketing
- PR and Innovations
- E-Commerce Education
The 33 hours credit hour course spans 11 weeks. The classes take place on Friday, from 5.30 pm to 8.30 pm. The course will cost Rs 35, 000/- in the fee.
Digital and Performance Marketing
The course will allow businesses to target consumers by spending less cost compared to traditional advertising methods. The curriculum will help you familiarize yourself with the tools that convert digital platform users into customers. After the course you will be able to:
- Widen your reach by effectively using digital channels
- Learn the essentials of effective digital marketing
- Increase ROI by working on SEO strategies and online ads.
- Know about the analytics of online marketing
- Upgrade skills for becoming quality content marketers
- Design digital marketing strategies by using less cost
The 10-session digital skill course will cost Rs 25, 000/- and classes take place on Sunday from 12:00 pm to 3:00 pm.
Leisure through Digital Arts
If you like to make something productive in the form of paintings, portraits and illustrations and thinking to make a career in digital arts, then this course can be helpful. The course uses MediBangs software and will focus on teaching:
- Basics and features of MediBangs
- Art and creative expression
- How to explore art forms and create original artwork
- Drawing, painting and ICT skills through digital art
- How to explore the potential of digital art
This digital skills course will be conducted online and can be attended with a phone, tablet, or laptop. Make sure you have the following items to learn the course:
- MediBang Paint ( available on Google play store or Microsoft store).
- Zoom app
- Stable Internet connection
The course is planned in two groups, one for 14-18 years and the other for ages above 25 years.
Animation & Graphics
The introductory level course aims to teach about:
- Flipbook
- Cut out
- Cay motion
- Other non-traditional techniques
With the course, you can learn animation language and the principles of animation. In brief, you will get to know about the:
- 2D animation through effects
- Applying transparency
- Animating text
- Staging
- Layering
- Overlapping movements
Digital skills can help you flourish in altogether a new career path. You can also start working as a freelancer. Above mention courses can effectively teach you those skills and provide the required guidance. For more information on the courses visit the website of IVS and learn more about the programmes.
