LAHORE: realme marked its fifth anniversary in Pakistan with a grandeur unmatched by many in the industry. Lahore, a city pulsating with life, bore witness to the brand’s “Fan Fest Event,” an exuberant celebration where die-hard enthusiasts, influencers, and tech aficionados came together to relive the journey of the world’s fastest-growing smartphone brand.
Drawing attendees from its extensive local online fan base, realme extended its exclusive invitation to over 25 dedicated fans. With the rise of digital influence, the presence of tech vloggers and influencers at the event only augmented its impact, and their real-time updates sent waves of excitement through the tech community.
As the event unfurled, the attendees were presented with a corporate presentation showcasing the brand’s staggering ascent. From its inception to its incredible trajectory of becoming the fastest brand to sell over 100 million devices and clinching the title of the fastest-growing major 5G brand on a global scale, realme’s milestones are nothing short of ground-breaking. Their commendable leap of 29 places in Kantar BrandZ Top 50 Chinese Global Brand Builders list 2023 further testifies to their unprecedented growth. Within Pakistan, realme’s narrative resonates with success, evident from its feat of clocking two million smartphone sales in 2021.
In a poignant turn, the event transitioned to screen two evocative short films, masterpieces crafted by award-winning filmmakers. These narratives intricately wove the experiences of realme aficionados worldwide, placing a spotlight on their tales of growth, resilience, and their indomitable spirit to “Leap Up” amidst adversities. This initiative poignantly captured realme’s unwavering commitment to its community, emphasizing the transformative essence of its technology.
The evening took a lively turn as fans immersed themselves in an interactive session, diving deep into building the ‘realmeow’ mascot using over 500 building blocks. The jubilant winners of this activity, with their completed masterpieces in tow, returned home with their very own realmeow building blocks, a keepsake commemorating the event.
Amidst all these celebrations, realme has unveiled its ambitious five-year “Leap-Forward Climbing Plan”. Aiming to dominate the technological market with unparalleled devices, the brand has designated Pakistan as a pivotal point in its global expansion blueprint. Capitalizing on the recent relaxation in import restrictions coupled with Pakistan’s economic resurgence, realme envisions ascending to the coveted position of a top 3 smartphone brand in the country by 2024.
Rooted in its foundational ethos, realme, moving forward, seeks to keep its users at the heart of its enterprise. Amplifying investments in research and development, the brand is steadfast in its pursuit to pioneer advancements across six pivotal domains: Display, Imaging, Gaming, Charging, Chipset, and Craftsmanship. Undoubtedly, the road ahead beckons challenges, but with the brand’s mantra of “Dare to Leap,” realme stands poised, ready to embrace hurdles, make consistent strides, and continually set new benchmarks in the tech sphere.